I'm Tina, a UX/UI product designer based in Stockholm, Sweden with over 12 years experience crafting digital designs. I'm currently designing for HayHay and enkel Energi. You'll also find me coaching at Barry's on the weekends. I'm always looking for new thrilling opportunities.
contact meSince 2024, I have served as the lead (and only) designer for HayHay, an equestrian tech startup. I own the end-to-end UX/UI evolution, redesigning and fine-tuning the UX/UI, shipping innovative features, and producing brand assets for social, web, and live events.
View caseSince October 2025, I've partnered with enkel Energi to redesign their mobile app. Following an initial design audit, I restructured the information architecture and refreshed the brand identity. The redesign is currently in development, with new features in the pipeline.
View case
Complete redesign of the Ving app for Sweden, Norway, Denmark, and Finland. Created the foundational design for the new luxury travel agent Globetrotter, a branch of the Ving corporation. Defined a comprehensive design system, component library and style guide for all digital products.
Part of the design team responsible for app design, concept development, customer interviews and usability testing, strategy, scoping, planning, quality assurance. Also lead, designed, and successfully launched Tibber's first ever year in review.
Part of a design team working with a wide range of the agency's clients from authorities to cultural institutions. Designed apps and websites, including all part of the process from research, pre-study and case reports to workshop facilitation, wireframing, UI design, documentation, quality assurance and launch.
Sub-contracted (consultancy) by River to SAS (Scandinavian Airlines). Worked with a team of designers in SAS Digital branch with the extensive re-design of the SAS brand across all digital platforms.
Part of the agency's creative team. Worked with research, wireframes, conceptualisation, illustrations, UI design for web and marketing campaigns including Nike EMEA/USA.
"I [...] worked together with Tina on a major redesign project where Tina took the lead on the visual design. I have probably never met a more skilled and ambitious designer - structured, fast, creative, and an incredible Figma ninja. [...] She supports her work with research, data, and customer insights, then works her magic. She is also incredibly skilled at communicating [...] and is happy to work very closely with both stakeholders and developers. [...] I can highly recommend this star!"
Maria Sjöström
Senior UX Designer at Nordic Leisure Travel Group (Ving)
"It has been a pleasure to work and collaborate with Tina. She's a focused and hardworking designer with a sharp eye for details. She is great at balancing the details (all the way into the pixels) and the bigger picture (user and business impact). She is very passionate about design, self driven and takes initiatives! A fantastic, well rounded designer, and great person to have on any team!"
Nirvana Soltani
Head of Product Design at Tibber
"Tina is one of the best designers I've had the pleasure of working with. The things I appreciate the most are that she cares as much about the why as she does about the how, and has an astounding attention to detail. If you want a designer that can take a broad direction and run with it, Tina should be on the top of your list."
Love Thyresson
Product Director at Tibber
"We can recommend Tina for any position requiring creativity, design skills, intelligence and adaptability. We have gotten to know her as a positive, helpful, reliable and open minded colleague. She was always courteous and competent when dealing with internal and external stakeholders."
Leonhard Rauch
Digital Team Lead at Scandinavian Airlines (SAS)
"Tina's extraordinary dedication, ambition and creative imagination quickly made her one of our most valuable and appreciated creatives in her team. She primarily worked on two of our most prestigious accounts: NIKE and SAS. She knows and understands both of these brands inside out, which is key to performing under heavy workload and time pressure typical to our days. I cannot more highly recommend this dedicated, loyal and talented candidate."
Daniel Matsuda
River, The Agency
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